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pressreleaselaunchmar09

Press Release

FOR IMMEDIATE RELEASE
March 10, 2009

CONTACT: Matt Valdez
(512) 656-5179, or info@texasishot.org


TEXASISHOT CAMPAIGN AIMS TO HELP TEXANS SAVE
New group aims to teach Texans to take control of their energy consumption,
lower electric bills, and make Texas a leader in energy efficiency.

AUSTIN, TEXAS – Focused on energy efficiency as a way to control consumption and lower electric bills, Texas consumers now have a one-stop shop for tips, tools and information to conserve energy -- and save money in the process -- with the launch of www.TexasIsHot.org.

“Texas leads the nation in energy production and consumption,” said Curtis Seidlits, a TexasIsHot Coalition spokesperson. “Increased energy efficiency is the easiest, quickest and cleanest option to lower electric bills, help the environment and promote our state and nation’s energy independence. But, energy efficiency can sometimes sound intimidating because people think it will cost them something. The TexasIsHot campaign wants to change this perception by providing Texans with simple tips, easy to use tools and real-time information to decrease their energy consumption — and save money in the process.”

While businesses are working hard to develop innovative products and technologies to lessen Texas’ energy demand, consumers can play a significant role as well. In fact, according to a recent report by the Texas Comptroller’s office, simple solutions can help Texas homeowners save between 20 and 30 percent on their electric bills, an average savings of between $1,700 and $2,500 over five to seven years. A 20 to 30 percent savings for every Texas family amounts to nearly $2 billion in annual statewide savings.

The TexasIsHot campaign includes a comprehensive website – www.TexasIsHot.org – with the latest energy efficiency news, quick and easy energy efficiency tips, and interactive tools for consumers to analyze usage and the financial impact of conservation. TexasIsHot.org will also serve as a forum for Texans across the state to share energy saving stories and ideas.

“The Internet has changed the way people get their information and in the age of Facebook, MySpace, widgets and text message campaigns, the TexasIsHot campaign is on the cutting edge of information delivery,” said Seidlits. “We want to make it as easy as possible for Texans to make energy efficiency a normal part of everyday life. With the TexasIsHot campaign, we hope to help change habits, lower consumption and help Texans save billions of dollars.”

About TexasIsHot
The TexasIsHot Coalition’s goal is to educate consumers about how to be more energy efficient and how to take control of their consumption and their bills. The coalition website – www.TexasIsHot.org - provides the latest energy efficiency news, quick and easy tips to conserve electricity, and interactive tools to show the financial impact of small changes in daily life. The coalition also provides regular e-mail updates and other educational forums to put Texans in control of their energy use and costs.

Download Launch Press Packet (PDF)