TexasIsHot – Energy Efficiency

Energy Savings

Jan 28 2011

Hot Source of Information: TexasIsHot Wins Austin Business Journal’s “Going Green” Award for Advocacy

The TexasIsHot Campaign was the result of a series of conversations between two friends looking for energy solutions for their homes. Their problem: They couldn’t find a single, cohesive source of information regarding energy efficiency.

So they called on Curt Seidlits, former chairman of the State Affairs Committee, to help them build a campaign that would consolidate information and be a resource for Texans about the Texas electric market and energy efficiency. The result, the TexasIsHot Campaign www.texasishot.org, was launched in March 2009.

Now, consumers have a place to find information and tools to easily reduce their electricity consumption, carbon footprints and electric bills.

The initial launch was deemed very successful, bringing in thousands of online visitors within the first week. In the beginning, the coalition’s partnerships extended only to companies in the electric industry. Today, the partnerships have been expanded to cities, research projects and companies that don’t work directly in the electric market, giving Texans a broad view of efficiency.

“Texans are learning how to use energy more wisely without sacrificing comfort and are being encouraged to adopt new technologies, like those associated with smart meters and Energy Star products,” said John King, a spokesman for Focused Advocacy LLC, a lobbying and public affairs firm in Austin. “Because of the effort of the campaign, individuals across the state — most of them in the major cities [labeled by the Environmental Protection Agency as nonattainment areas] are changing the way they think about and use energy to be more efficient and reduce their overall consumption.”

The campaign uses new media such as Facebook and Twitter to reach more than 5,000 Texans daily.

The campaign is successful and truly helps the environment because it doesn’t focus on short-term or one-time results, King said.

“The benefits to the environment are long-lasting and sustainable because the coalition teaches Texans to think differently about energy and change their long-term behavior,” he said.

Read more: Hot source of information | Austin Business Journal

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Testimonials
  • "“As the Texas population continues to grow, so will our energy consumption needs. We must have tools that empower the consumer to choose their products and monitor their usage wisely. TexasIsHot.org is a great resource, which is exactly what Texans need in today’s deregulated market.”" - State Rep. Burt Solomons (R-Carrollton), Chairman of House State Affairs Committee
  • "In order to meet our goals, we need programs like the TexasIsHot campaign to help change the way people think about energy." - State Sen. Troy Fraser (R-Horseshoe Bay), Chairman of Senate Natural Resources Committee
  • "Texas leads the nation in wind power because it makes money, not because it makes us feel better. Texans are a practical, penny-wise people who I think will be happy to learn how to save a few bucks on their power bills with the common-sense advice at TexasIsHot.org."-Jerry Patterson, Commissioner of the Texas General Land Office
  • "If every Texas household adopted just a few of the dozens of energy efficiency strategies referenced on TexasIsHot.org, our air would be cleaner, our limited supply of natural resources would be better protected, and our wallets would be heavier..." Kip Averitt (R-Waco), Former State Senator and Chairman of Senate Committee on Natural Resources
  • ”The TexasIsHot campaign targets an important piece of the clean energy effort -- educating Texans on the way we use electricity and quantifying the financial and environmental costs associated with our use. By just reducing the amount of electricity we use and waste, TexasIsHot.org can show people how to save money..." State Sen. Kirk Watson (D-Austin)
  • "Fluctuating energy costs are really hurting Texas families and businesses, but by just making a few easy changes, Texans can cut down on energy waste. TexasIsHot.org is a tremendous resource which arms consumers with the information they need to save themselves money by becoming more energy efficient, and help our environment." State Sen. Rodney Ellis (D-Houston)
  • "Texas is the third fastest growing state in the nation with a net growth of 1,000 people each and every day. This brings many challenges including providing clean and affordable electricity. That is why I'm excited about TexasIsHot.org. This website is an instructional resource that will help Texans save on their energy bills at home and in the workplace..." State Rep. Phil King (R-Weatherford)
  • "Now, more than ever, Texans need to work together to conserve energy and to make more efficient use of the energy we consume. The TexasIsHot.org website is an extraordinary resource for people who want to save money and help conserve our precious natural resources..." State Rep. Rafael Anchía (D-Dallas)
  • "By partnering with the TexasIsHot Coalition we can extend our effort’s reach, leverage our resources, and ensure that Austin’s energy grid continues to be a test-bed for technologies, products, and services that will transform our state’s energy system." Brewster McCracken, Executive Director, Pecan Street Project
  • "The City of Houston is working harder than ever to make Houston green and energy efficient, but we need the help of every citizen. I would encourage everyone to take a moment to explore the TexasIsHot website to learn what we can all do to make Houston, and the rest of Texas, the green and energy efficient example for the rest of the nation." Mayor Annise Parker, Houston
  • "Energy efficiency is one of our top priorities. Partnering with the TexasIsHot Coalition will help us educate citizens and local businesses about energy-efficient practices in order to meet our goal of reducing residential and commercial electric use." Gavin Dillingham, Chief of Sustainable Growth – General Services Department, for the City of Houston
  • "We are excited about the new partnership that the City of Corpus Christi has entered into with the TexasIsHot Coalition. TexasIsHot.org provides a platform to educate policy makers, city employees and citizens on how to save money and help the environment by conserving energy..." Mayor Joe Adame, Corpus Christi
  • "I am excited that the City of Corpus Christi has joined the TexasIsHot Coalition and look forward to working with them to help Texans become smarter energy users. Energy efficiency is by far the best way for people to reduce their bills and help the environment, but we need education and outreach to make this happen." State Rep. Solomon Ortiz, Jr (D-Corpus Christi)
  • "Because of its fast growth and hot summers, Texas has to get smarter about energy conservation. I applaud the efforts of Corpus Christi and TexasIsHot to help businesses and residents reap the benefits of increased efficiency." Senator Juan “Chuy” Hinojosa (D-McAllen)
  • "Energy efficiency is the cleanest, quickest and cheapest way to get smart about energy use, saving both money and the environment. I applaud the TexasIsHot Coalition in their effort to educate Texans about the benefits of energy efficiency..." Luke Metzger, Director, Environment Texas
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